Engaging your customers online – BTCare – social media for customer service from BT (video)

I recently did a talk at an Oracle Enterprise 2.0 Thought Leadership event about ‘engaging your customers online’, where I talked about how BT have embraced social media as a new customer service opportunity. At the end of the session I had the dubious pleasure of having a video interview on the same subject, and I thought it worth recording here for posterity.

You can watch the video on the Enterprise 2.0 TV site here – http://bit.ly/aRl2Y0. You do need to register to watch the videos on there, but there’s quite a bit of decent stuff on there worth a look including an excellent interview with the inspirational Gianni Catalfamo, European Social Media Director of Ketchum Pleon.

Enjoy

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